MLM_Training_Tools For Your MLM_Success_Story

Those looking to generate massive amounts of free traffic  from Google to their website, blog, or video post, must know a thing or two about keyword research.    As always, the more you know, the better your chances of survival.  Having this knowledge will greatly improve and accelerate your level of success.

I want to be completely honest here;  I am by no means an expert on this subject.  My intention is to introduce the concept of keyword research to some of you and encourage you to do your homework.  Take some time to come  up with your own titles and articles/transcripts packed with your keywords that you’ve researched.  If people aren’t searching for the keywords you’re using, then you’re missing the boat.   Most importantly you want your keywords to have relevance to what it is you’re selling or offering.

It’s been proven that 90% of people never go beyond the first page when doing a search on Google.  In fact the first position gets 40% of the traffic, second position gets only around 11% and continuously drops dramatically.  Ideally you’re going to want to have your website, blog, article, or video listed on the first page and eventually in the number one position of whatever keyword or keyword phrase your trying to dominate.

It’s a delicate balance trying to find a keyword that generates traffic, and at the same time is not too competitive.  When you’re first starting out in network marketing, you may want to steer clear of highly competitive keywords until you have established your backlinks and have enough content out there  to compete for page one or two rankings.

To start your search on possible keywords,  type in the Google search box: keyword tool.  Your first result (not in the highlighted box) should be the (google dot com/sktool) .    Type you generic keywords into the box for “words or phrases”, (you don’t have to put your website address in the top box).

Make sure to separate your keywords or keyword phrases with commas or type one per line, then click the “find keywords” button.   You will then see a extensive list of keywords that match,  along with estimated number of monthly searches each keyword receives.   There is also a graph that shows the level of competition (at least in pertaining to pay per click; which is what the dollar amounts represent.)  Don’t worry about the PPC aspect just yet.  We’ll worry about that at a much later time.

There are off-site and on-site factors that will determine where you and your competitors are ranked.  Google gives more weight to domains that are older.  When checking out your competition, here are some offsite things to consider:  domain age, page rank, backlinks to page, backlinks to domain, backlinks from .edu or .gov, DMOZ listing, yahoo listing.   Be aware also of their on-site factors like:  the number of pages, is their keyword in the title, keyword in url, keyword in description, keyword in heading, and cache age.  To check the cache age, click on the cached button, and it will lead to a snapshot of the last time Google checked on the site.  If Google likes the site it will probably take a snapshot every few days, versus every few months for a site it doesn’t really have any interest in yet.

After doing your keyword research, try to pick keywords that have commercial value.  Something that people are looking for in order to make a purchase.   If you can, try to help yourself out by picking a keyword phrase where you competition Doesn’t have every single one of the factors mentioned above.

For any word or phrase that you’re not sure of, just Google it.  With the help of sites like Google and Youtube, there really is a vast amount of information at your fingertips.

Well I hope that helps put you the right direction.  Good luck with your keyword selecting process.
That’s my two cents.   As always, I wish you all phenomenal success.

Mark Edward Smith   

MES for MLM Success

http://MarkEdwardSmith.org