MLM_Training_Tools For Your MLM_Success_Story

Solo ads somewhat remind me of those old movie cliches; with the plain girl sitting all alone on the side of the dance floor just waiting for someone to ask her to dance.   Then when someone finally does, she removes her outdated glasses and sweater.   Takes down her ponytail, and what do you know, she’s a total babe.  Yep, just like a solo ad.  Perhaps not the most popular marketing tool, but when done properly with great copywriting, it can instantly attract dozens of quality leads with just one look.  Depending on the size of the subscriber list and budget, you can expect to pay anywhere from five dollars to four thousand dollars.

The key to success with solo ads is in the copywriting.  Be creative.  Write as if you’re talking to a friend.  Know your target market, and find your own unique angle.  Think like  a successful salesperson.  People great in sales have the ability to gently persuade people into a particular action or opinion.    As with every aspect of your business, you can learn from others who are more successful.

When writing your copy, you want to be specific.  Instead of an ad that reads,  “I can show you how to get cupcakes” you should try something more precise like:  “I can show you how to acquire 20 mouthwatering cupcakes a day on autopilot.”  Whatever product or service that you’re offering,  your ad will attract more when specific.

Your ad should (in most cases) sound like it’s coming from an expert in the field.  This doesn’t mean that you should try to be someone that you’re not.  Just remember that you have something that your customers already want, (whether they know it or not).   You don’t need a blatant sales pitch.  These people have deliberately put their names on these ezine list.  They have already taken the first step to acquire what it is that you have to offer.  You simply want to let as many people as possible  know that you can provide them with the product or service that they need.

With ezines or solo ads you’re pretty much renting someone’s list.  The size of the list is not as important as the open rate.  You want to know that your money won’t be wasted on an ad that no one will ever see.  People who subscribe to ezines tend to have a secure connection with them, and therefore will be more inclined to take notice and pay attention to your ad.

When you write your headlines you should first explain what great service you are providing and close with how this service/product will benefit them and/or their business.   Once you do decide to start your solo ad campaign, set your budget and be consistent.  Whether it’s once a week or every other week, stick to your schedule.  Stay on top of your tracking so you can see which of you ads is converting the best with sites like hypertracker.

Remember Rome wasn’t built in a day.   Do your research, be patient, yet diligent until you reach your goals.   Your solo ads will end up bringing in a steady supply of highly qualified leads.

That’s my two cents.  I wish you great success.

Mark

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